Every successful business owner knows the importance of consistent marketing. You must keep your brand and/or company name highly visible, so that clients and potential clients don’t forget who you are and what your business is all about. Consistent marketing is the key to steady sales.
According to Javier Loya of OTC Global Holdings, “Your message must be positive. It helps if your email colors and fonts are somewhat similar each time. This is all a part of building your brand and keeping sales strong.”
OTC Global Holdings in Houston, Texas, is the largest independent OTC commodity brokerage in the world and has been quite successful over the years.
Below, we discuss a few other helpful tips on consistent marketing:
Be consistent and professional.
Ensure that your marketing campaigns have a central thread running through them. This can include choosing color schemes, layouts and fonts that are similar each time. Make sure there are no spelling or grammar errors. These reflect poorly on your business acumen and silently tell the reader that you aren’t careful with details.
Be creative and deliberate.
Marketing requires creativity in order for a campaign or project to work. However, being creative does not necessarily mean veering too far away from your company or brand’s identity.
Analytics have taken on a whole new meaning for the 21st century business person. Know your customer. Who is he? When does he shop? What makes him buy?
Javier Loya is a Houston businessman who has been recognized by the Houston Hispanic Chamber of Commerce as “Entrepreneur of the Year” in 2002. Loya served on the Board of Regents for Texas Southern University from 2007-2009. Presently, he owns and operates OTC Global Holdings, which is a commodity brokerage. He is married and has two children.